#5 Note to self: Stop researching, start doing!

13 June 2025

Have you ever wanted to learn something new but had no idea where to start?

You open a few tabs. A YouTube video here, a podcast there, maybe even a course. You bookmark a few promising options, tell yourself you'll come back to them, and then close it all.

Every choice feels like a commitment you're not quite ready for. A rabbit hole you’re hesitant to jump down. Meanwhile, your list of “things I should learn” grows longer by the week.

That was me when I got into copywriting.

I convinced myself I had to read every top book. Master the psychology. Memorise persuasion principles. Become a walking textbook before writing a single line of copy.

It was all very overwhelming… Now I realise I was just massively overcomplicating things. It was a fancy way of avoiding the work while feeling productive. I ended up wasting a LOT of time.

Things only really changed once I got stuck into real projects. Suddenly, I had to actually write, not just learn about writing. I wasn’t memorising facts anymore – I had to solve real problems, and only then did all that theory start to click.

So if there’s something you’ve been meaning to start for weeks (or months or years), don’t pick another course. Don’t bookmark another video. Just start doing the thing.

Let your curiosity lead you, and figure out the rest as you go…

Our mission with WIWILAS is to provide next-level online learning.

But honestly, is the world really screaming out for more online content?

So yeah, I have mixed feelings about adding to this pile! We definitely don’t need more noise. But we do need ways for all this information to turn into meaningful action.

IMO learning should lead to a real change in your life. (That’s how you know it’s actually sticking.)

How can we create learning materials that do this? I want to curate + create the best resources out there and add a little spice to get the learner properly moving in the right direction.

So, in the spirit of learning by doing, below are a couple of my current experiments to find out how we can make the internet more hands-on and practical:

• Jimmy Carr: The Mini-Course – Often you just listen to a podcast and then forget it. I didn’t want that to be the case with this one! Here’s how I tried to transform it into an interactive course → LINK
• Atomic Habits meets First 20 Hours – A system I'm developing to rapidly create personalised crash courses using AI. More coming on this soon, but here’s a v1.0 (or probably v0.5 tbh) → LINK

Have a play with these, and let me know what works/not. Your feedback will help me figure out what’s worth building into something bigger.

More experiments next week!