Template: Grassroots Organizing Plan
Community Issue Identification
Community/neighborhood: _________________________________ Issue to address: _______________________________________ How this issue affects community members: ________________ _________________________________________________
Community Listening Plan
Methods I’ll use to gather community input (check all that apply): ☐ One-to-one conversations ☐ Small group discussions ☐ Community surveys ☐ Public forums ☐ Participatory research ☐ Other: _________________________________
Key questions to ask community members: 1. ________________________________________ 2. ________________________________________ 3. ________________________________________ 4. ________________________________________
Community Assets Mapping
List existing community strengths and resources that could help address this issue:
Type of Asset | Specific Resources | Potential Contribution |
Physical spaces | ||
Local organizations | ||
Skills/expertise | ||
Cultural resources | ||
Relationships/networks |
Issue Analysis
Based on community input, analyze the issue:
Root causes: _______________________________________ Previous attempts to address: _______________________ Power holders who can make decisions: _______________ Potential opposition: _______________________________ Winnability assessment: ☐ High ☐ Medium ☐ Low
Core Team Development
Initial organizing team:
Name | Skills/Strengths | Connections | Potential Role |
Team coordination plan: - Meeting frequency: _______________________ - Communication methods: ___________________ - Decision-making process: _________________
Leadership Development Strategy
Potential leaders from different community segments: 1. ________________________________________ 2. ________________________________________ 3. ________________________________________ 4. ________________________________________
Leadership development approaches: - Training opportunities: ____________________ - Mentoring pairs: _________________________ - Skill-building roles: ______________________ - Reflection practices: _____________________
Campaign Strategy
Specific goal: _________________________________ Target decision-maker(s): ______________________ Timeline: ____________________________________
Key tactics: | Tactic | Purpose | Timeline | Resources Needed | Lead Person(s) | |——–|———|———-|——————|—————-| | | | | | | | | | | | | | | | | | |
Resource Plan
Budget needs and potential sources: _________________________________________________ _________________________________________________
Non-financial resources needed: _________________________________________________ _________________________________________________
Communication Strategy
Core message about the issue: _________________________________________________ _________________________________________________
Communication channels: ☐ Community meetings ☐ Flyers/posters ☐ Social media ☐ Local media ☐ Door-to-door outreach ☐ Other: _________________________________
Broader Connections
Similar efforts in other communities: 1. ________________________________________ 2. ________________________________________
Potential allies beyond the immediate community: 1. ________________________________________ 2. ________________________________________
Sustainability Plan
How will you maintain momentum? _________________________________________________ _________________________________________________
How will you prevent burnout among participants? _________________________________________________ _________________________________________________
Success Metrics
How will you know if your organizing is effective?
Goal | Indicators of Success | Measurement Method |
Reflection Questions
- Is our approach truly community-led?
- Are we developing new leaders throughout our work?
- Are we building power that will last beyond this specific issue?
- How does our local work connect to broader systemic change?
Remember: Grassroots organizing represents the heart of democratic participation—ordinary people coming together to shape the conditions of their lives through collective action. Some of history’s most significant changes began with ordinary people gathering around kitchen tables to address shared concerns.