Checklist: Engaging with Media and Shaping Narratives
Use this checklist to effectively engage with media and shape public narratives around civic issues.
Understanding Media’s Role in Public Discourse
Mapped key local news sources relevant to my community
Identified which social media platforms are most used in my area
Researched ownership patterns of major media outlets
Analyzed how media attention has shaped awareness of issues I care about
Identified dominant frames used to discuss these issues
Noted which perspectives or information are consistently omitted
Practiced evaluating sources for reliability and potential bias
Developed skills to distinguish fact from opinion in media content
Engaging with Traditional Media
Researched journalists who cover topics related to my civic interests
Created a database with their contact information and previous coverage
Drafted introduction emails that respect journalistic needs
Identified 2-3 potential story angles that might interest these journalists
Created a press release template with all essential elements
Prepared for likely interview questions with concise responses
Developed 3-5 quotable statements that encapsulate key messages
Planned how to follow up after media coverage
Creating Digital Content
Identified which platforms best reach my target audiences
Developed content adaptations for each platform (length, format, tone)
Created a realistic schedule for consistent posting
Planned specific approaches to encourage engagement
Established simple metrics to track content effectiveness
Identified sources for powerful, ethical images
Created templates for simple infographics
Developed guidelines for short video content
Established basic visual identity elements (colors, fonts, logo)
Crafting Resonant Messages
Developed a core narrative that explains my issue in story form
Connected my issue to widely shared values
Adapted my message for different audience segments
Created a template for collecting and sharing personal stories
Tested messages with people outside my immediate circle
Gathered feedback on different message approaches
Refined messages based on audience reactions
Maintained core values while improving message resonance
Countering Misinformation
Identified red flags that might indicate misinformation
Created a verification checklist before sharing information
Developed effective approaches for correcting misinformation
Planned strategies for “pre-bunking” common misinformation
Established guidelines for integrating research into compelling messages
Created templates for visual representation of data
Developed standards for source citation and transparency
Created guidelines for facilitating respectful online discussions
Media Strategy Reflection
Evaluated whether my media approach reaches key audiences
Considered if my messaging connects to values and emotions
Assessed the sustainability of my content creation plans
Reflected on how my approach promotes evidence-based discourse
Identified specific next steps to strengthen media engagement
Remember: Shaping public narratives isn’t about manipulation—it’s about democratizing whose stories get told and how issues are framed. When community voices and evidence-based perspectives can effectively enter public discourse, we create the conditions for more inclusive, informed civic engagement.